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How To Cold Call The Vanishing Client

Posted on March 30, 2008 - Filed Under Business | Leave a Comment

4 Trust-building ways to cold call without pressure

Sometimes we need to make a cold call to a potential client who has “vanished.” Perhaps a lead suddenly went cold, and it’s our job to reconnect with them. But we’re not sure how to make the call without coming across as aggressive.

There can be lots of reasons a potential client “vanishes.” And many times it really doesn’t have anything to do with us or our cold calling process at all.

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