Avoid A Major Marketing Mistake - Know Your Target Audience
Posted on April 14, 2008 - Filed Under Automotive, Business | Leave a Comment
Many companies waste their marketing time and funds by making a simple mistake. A mistake that costs them profits and sales.
The mistake? They don’t know their target audience.
Imagine a man wanting to call his friend. He doesn’t know his friend’s number, so he punches in seven random numbers. Then he asks the person who answers to put his friend on the phone. The person on the other end doesn’t know what he is talking about! The guy never gets to talk to the person he wanted to speak to.
Read More..>>Tried And True Fundraisers
Posted on March 17, 2008 - Filed Under Business | Leave a Comment
When someone is put in charge of fundraising for the team, their first instinct is to look for something new and different. While change is great, sometimes the tried and true fundraisers work best. That’s why they are tried and true, right?
Whichever fundraiser you choose for your group, consider the amount of time and resources you will need to accomplish your goal. Ask anyone who has organized a quick and easy fundraiser, and they will tell you there was not much quick and easy about it. That’s where tried and true fundraisers come in.
Read More..>>Improving Sales Effectiveness - The Question Is Why?
Posted on January 17, 2008 - Filed Under Business | Leave a Comment
Achieving sales success is crucial to every business, after all sales is the only revenue generating function within a company, everything else costs money. So what do we do to ensure that our key players in the sales arena are doing all they can to develop this most important of areas?
Read More..>>
