Listen Your Way To Cold Calling Success
Posted on April 7, 2008 - Filed Under Business | Leave a Comment
Do you make your cold calls with the goal of listening to the other person? Probably not, because very few people do. But it’s one of the most important skills you can have in cold calling.
In the old cold calling approach, you don’t really listen. You speak. You talk about yourself, your company, and what you have to offer.
And long before your introduction is done, you’ve probably “lost” the other person. Within the first few seconds, they’ve put up a wall. Most people aren’t interested in being “sold,” and they don’t like sales pressure.
Read More..>>How Can Up-selling Improve My Overall Sales?
Posted on March 31, 2008 - Filed Under Business | Leave a Comment
Almost all of us have had the experience of driving through a fast food restaurant and being asked, “Would you like fries with that?” or “Would you like to super size your Coke today?” As irritating as those questions are, the people asking them are doing what a sales manager dreams about…they are up-selling! While most of us find these questions an inevitable annoyance when ordering fast food, they really are a very common, and, often very successful, selling strategy that is encouraged, if not required, in almost all sales companies, whether selling goods or services.
What is Up-selling? Cross-selling?
Read More..>>How To Get The Sales Cover Letter Right Without Overselling Yourself
Posted on March 12, 2008 - Filed Under Business | Leave a Comment
Let’s face it: Competition in getting a sales job is fiercer than other jobs that people apply for. If you are an aspiring salesperson, especially in a formidable company, you have to learn the basic task of getting an interview. Getting an interview amidst a sea of applications can only come when you are able to concoct a striking, convincing and well-written resume cover letter.
Read More..>>Should You Use Sales Letters Before You Cold Call
Posted on February 29, 2008 - Filed Under Business | Leave a Comment
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.
If you don’t know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to do the job. But once you learn how to cold call the right way – with the new mindset – you’ll realize that sales letters really aren’t any help at all.
Here are four reasons to consider making cold calls without referring to a sales letter:
Read More..>>
