How Can Up-selling Improve My Overall Sales?
Posted on March 31, 2008 - Filed Under Business | Leave a Comment
Almost all of us have had the experience of driving through a fast food restaurant and being asked, “Would you like fries with that?” or “Would you like to super size your Coke today?” As irritating as those questions are, the people asking them are doing what a sales manager dreams about…they are up-selling! While most of us find these questions an inevitable annoyance when ordering fast food, they really are a very common, and, often very successful, selling strategy that is encouraged, if not required, in almost all sales companies, whether selling goods or services.
What is Up-selling? Cross-selling?
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