Listen Your Way To Cold Calling Success
Posted on April 7, 2008 - Filed Under Business | Leave a Comment
Do you make your cold calls with the goal of listening to the other person? Probably not, because very few people do. But it’s one of the most important skills you can have in cold calling.
In the old cold calling approach, you don’t really listen. You speak. You talk about yourself, your company, and what you have to offer.
And long before your introduction is done, you’ve probably “lost” the other person. Within the first few seconds, they’ve put up a wall. Most people aren’t interested in being “sold,” and they don’t like sales pressure.
Read More..>>Should You Use Sales Letters Before You Cold Call
Posted on February 29, 2008 - Filed Under Business | Leave a Comment
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.
If you don’t know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to do the job. But once you learn how to cold call the right way – with the new mindset – you’ll realize that sales letters really aren’t any help at all.
Here are four reasons to consider making cold calls without referring to a sales letter:
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