How To Cold Call The Vanishing Client
Posted on March 30, 2008 - Filed Under Business | Leave a Comment
4 Trust-building ways to cold call without pressure
Sometimes we need to make a cold call to a potential client who has “vanished.” Perhaps a lead suddenly went cold, and it’s our job to reconnect with them. But we’re not sure how to make the call without coming across as aggressive.
There can be lots of reasons a potential client “vanishes.” And many times it really doesn’t have anything to do with us or our cold calling process at all.
Read More..>>Should You Use Sales Letters Before You Cold Call
Posted on February 29, 2008 - Filed Under Business | Leave a Comment
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.
If you don’t know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to do the job. But once you learn how to cold call the right way – with the new mindset – you’ll realize that sales letters really aren’t any help at all.
Here are four reasons to consider making cold calls without referring to a sales letter:
Read More..>>Cold Call This Person First Always
Posted on February 21, 2008 - Filed Under Business | Leave a Comment
Dave recently asked, “If I know the Chief Financial Officer is the decision maker I ultimately want to reach, should I still call the President’s office first?”
With every decision it is a good idea to think through: what you have to lose and what you have to gain.
Read More..>>
