Avoid A Major Marketing Mistake - Know Your Target Audience
Posted on April 14, 2008 - Filed Under Automotive, Business | Leave a Comment
Many companies waste their marketing time and funds by making a simple mistake. A mistake that costs them profits and sales.
The mistake? They don’t know their target audience.
Imagine a man wanting to call his friend. He doesn’t know his friend’s number, so he punches in seven random numbers. Then he asks the person who answers to put his friend on the phone. The person on the other end doesn’t know what he is talking about! The guy never gets to talk to the person he wanted to speak to.
Read More..>>Top Reasons To Offer Promotional Umbrellas
Posted on March 5, 2008 - Filed Under Automotive, Business | Leave a Comment
Just because there isn’t rain on the horizon doesn’t mean that promotional umbrellas cannot be a big hit! During outdoor gatherings, golfing events and company picnics, promotional umbrellas can come in handy no matter what the weather forecast might be. Even when there isn’t a single cloud in the sky, your customers, clients and employees will find many reasons to use promotional umbrellas!
Some great reasons to offer promotional umbrellas, no matter the weather:
Read More..>>Choose Quality Promotional Conference Folders
Posted on February 17, 2008 - Filed Under Automotive, Business | Leave a Comment
People who use promotional products understand one very important advertising concept-the more times a person views your company logo or brand, the more likely they are to think of your company when they need the product or service it provides. That’s just one reason why promotional items such as promotional conference folders are a great way of promoting your business.
This concept has several facets. First, by handing out promotional items, you’re creating brand recognition. Second, giving out free items to your clients and customers generates goodwill and promotes brand loyalty. And third, by choosing items that reflect your company image, you are able to reinforce the connection between your company and the product or service you provide.
Read More..>>We Live In Highly Wasteful Times!
Posted on February 16, 2008 - Filed Under Business | Leave a Comment
And in my opinion it is because of a general flight from reason and accountability.
The decline in interest, by the advertising and marketing communities, in any form of genuine accountability, is placing our painstakingly built media system in grave danger!
The lack of education about the communication process means that millions are being poured down the black hole of ineffectiveness!
The problem is caused by advertising agencies, we all secretly feel that they are all a bunch of charlatans…and yet!
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