Building And Promoting Your New Website - Everything You Need To Know
Posted on April 5, 2008 - Filed Under Internet
I first want to start by explaining that designing a website is the easy part. It is what you do after that takes time and must be maintained as outlined in this training paper. Everything included in here is very important and must be followed.
GETTING UP AND RUNNING
1) Site design and optimization
The important thing to designing you website is to make it user friendly but at the same time using your keywords (phrases you want people to search for to find you) numerous times throughout the page. This must be done on every page you create. Some key items you must include on each page are outlined below.
A) Meta Tags - the most important meta tag is your title. You want your main keywords included in your title. Many search engines such as Google rely heavily on title tags. The next important is the description tags although search engines do not rely on these much many of them use them as your listing when your search comes up. You want to use the description tag to promote your page. The final tag that is not quite as important is your keyword tag. Many search engines do not use this anymore but for the ones that do you will want to include this tag.
B) Picture tags You will also want to include alt tags on your pictures. Google especially relies on alt tags to bring pictures into the search results.
C) Internal linking Many skilled webmasters overlook this important aspect of web design. This can also be included in promoting your website below but I chose to include it here. Internal linking can make or brake a website. You want to have links within your website so that both people and search engines can navigate your site. When creating a new page be sure that people can link to other pages on your website via that page such as your home page however where people make a mistake is they put a hyperlink that plainly says HOME Or MAIN PAGE this is wrong. You want this to use anchor text with something descriptive Such as Return to the flower farms main page or More exotic flowers to choose from. Remember internal links count as much as external links.
2) Promoting your website The important thing about promoting your website is that you want it to come up naturally in the search results so that it does not cost you for advertising. The thing to remember is this does not happen overnight it takes time, changes made today may not make a difference for a couple of months but keep up with it. Quality inbound links are the key to getting your site to the top of the search engines and there are various ways to do this as described below. One important thing to mention is anchor text is very important you want to change your anchor text often. In case you do not know what anchor text is it is the phrase people see that they click on so for a tire site it might look like this BF Goodrich tires at the best prices.
A) Link exchanges Link exchanges are the best way for a beginning website to get started. A good source is linkmarket. Remember from day one work on this for at least 15 minutes every day and stay with it always as much as you can. Every link counts and gets you further up on the search results.
B) Directories Submitting your site to directories is also a must do. Each directory gives you a link that holds a lot of weight. I suggest the Free directories with exception of Yahoo directory that is one of the only paid directories I recommend. Submit to the open directory project (once) This directory can take years to get into but do not keep submitting or you will never get listed. The important thing is to find a section that actually has an editor that is active.
C) Writing Articles There mare many free article sites on the web. You right an article about your product and make sure you are able to include a link to your site in some way.. Article writing takes time but can help you more then anything if done right.
D) Paid advertising Use this alternative when getting started or to compliment what you have already done.. Various search engines offer paid advertising such as Google, Looksmart and yahoo. This can get you a lot of traffic fast but remember it can cost you money just as fast. My advice is to pick keywords that are relevant but not general for instance if you sell Tires you may not want to purchase the keyword tires however BF Goodrich tires might be better.
E) Forum posting This should have bee listed higher up on the list. Online forums are a great place to get your links out there. Many forums allow you to include a link in your signature. I suggest joining a number of forums and change your anchor text and link you point to offer so that each page and keyword is getting exposure. This method is very effective. Remember do not spam forums just go in and answer questions or ask. You do not want to promote your products just post.. Your signature link being posted is what you are trying to accomplish.
3) Putting it all together Maintaining your site takes time but it does not have to interfere with your regular schedule. Listed below are the key things you should try to do following the schedule below.
Daily - Exchange links & post in forums
Weekly - Write an article or 2 and submit to directories
Bi weekly - Change content on your pages, Little changes let the search engines know the page is still active.
Monthly Create new pages at least 15 this can be done throughout the month but you should try to create at least 15 new pages per month. The more pages you have the better remember internal linking and optimization. This is always necessary however if you want to make money with your site through alternative methods it is recommended. Remember each page is another page people can find to click on items to make you money.
MAKING MONEY WITH YOUR SITE
It does not matter what kind of site you have you can make money with it. Even if you have a shopping site why not compliment it with some revenue from other sources. Many shopping sites make more money from referral revenue then they make on selling products. Here are some ideas.
Affiliate programs Affiliate programs allow you to promote other peoples products and make commission on what your site sells. This is done by banners, Links, Content links and various other forms. A highly recommended affiliate website to get you started is Commission Junction.
Pay Per click This is a great way to make money and try to put the ads on every page. The 2 top companies are Google with there Adsense program and Yahoo with it’s Yahoo Publisher Network. You must choose one or the other because Google will ban you if it sees Yahoo ads on your site.
Selling Advertising Space This is another alternative but I would use it only to compliment the other 2.
Other sources
Domain names and hosting http://www.namesecure.com
Todd Hebert
http://www.barretire.com
Tags: making money, web design, web site promotion
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