Linkbaiting Can Be Fun And Very Rewarding
Posted on March 30, 2008 - Filed Under Internet
Linkbaiting has gained a shady reputation in some arenas, but the simple fact is this set of practices can really increase a site’s incoming traffic. It all falls on what kinds of methods are employed to gain incoming links during a linkbaiting campaign. The practice itself can actually be rather fun, rewarding and very much legitimate.
Despite some bad reports, linkbaiting is actually one of the best ways to promote a website and its content. The only marked difference involved in linkbaiting over regular site building is that much of the content added or created for a campaign is designed with the idea of gaining incoming links at the forefront.
The biggest key to working linkbaiting to one’s advantage is to come up with the right content to do so. Technorati, Digg.com and del.icio.us are several sites that publishers often turn to in order to take the pulse on what is popular and what is not. Writing about trends or focusing in on them can be a fantastic way to tailor content. The trick is making sure that the site’s actual focus isn’t lost in trend chasing.
Another effective, and perhaps less pointed way, to have some fun with linkbaiting is to simple do what comes naturally. Add content to your site in the manner you see fit. Just make sure it’s solid, relevant and appealing to readers. What a lot of blog owners do is create informative lists, run statistics, add contests and even write very strong opinion pieces on the topics they focus on. Controversy, rants and gripes tend to gain incoming links rather well, too.
No matter how good content happens to be, sometimes the links just don’t come. A promotional effort can help here. One possibility involves contacting publishers of similar sites and trying to garner their opinion on a particular piece. This contact can produce solid advice and it might result in a link, too.
Promoting copy on social tagging and popularity sites like Digg.com can work wonders, as well. These sites can be a major boon to incoming traffic and links. Realizing this, a lot of publishers create their own Diggs to boost their hits. This particular method, however, is considered less than desirable by many.
Linkbaiting is really nothing more than working to increase incoming links. The idea centers on increasing traffic, income potential, incoming links and possibly page ranking, as well. Page ranking can be a tangible spin off of a linkbaiting campaign that’s successful.
It might have a negative image, but linkbaiting is a common practice that can produce great results. If the concept is approached with a careful touch, content is worthy and a little fun is had, it generally works out quite well.
Although linkbaiting can pay off in a very big way with incoming links, there are some things that publishers should remember. If content on a site isn’t up to snuff, the entire effort could be a wash. The key is to make sure visitors get what they came for and more to keep them coming back.
Jeff Alderson develops search engine marketing tools. He is an expert on maximizing traffic and sales. Jeff recommends using his Ad Word Analyzer software to uncover website keywords for your website.
Tags: link popularity, linkbaiting, links, seo, site promotion, website traffic
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