Powerful Online Copywritng Techniques
Posted on July 18, 2008 - Filed Under 331
Online
copywriting
is one of the highest paid copywriting jobs in the world today. Large
corporations depend on this profession to attract traffic to their websites and
to increase their sales.
Online copywriting is one of the highest paid
copywriting jobs in the world today. Large corporations depend on this profession
to attract traffic to their websites and to increase their sales. For anyone
who dreams of becoming an online copywriter, here are four tried and true
online copywriting techniques that will disarm cynicism and powerfully persuade
at the same time.
Tell a story. Everybody
loves an absorbing story that captures the emotions. Storytelling has always
been an effective method of seasoned online copywriters in creating empathy
with prospects. Stories, particularly the ones that can relate to the situation
of readers, can engage the mind and heart in ways that other selling techniques
can never accomplish.
True
stories allow the copywriter to show readers that he understands their
situation and he has the product or service that can help solve their problem.
In addition, stories allow readers to draw their own conclusion about what is
being presented to them.
Create interest in
the headline. An effective online copywriting can
immediately catch a reader’s attention with the very first line. Craftily
combine the product’s benefits with power words like guarantee, excellent,
proven, exceptional etc. A web page only has ten seconds to grab the attention
of readers. In that span of time, a copywriter has to use powerful
attention-grabbing words to make readers stay and read the rest of the copy.
This is a challenge every copywriter has to face; it’s a little hard but
possible to produce.
Less is more. A
copy that is too wordy can confuse and bore a reader. If possible, a copywriter
should use bullet points instead of lengthy paragraphs in explaining a
product’s benefit. A copy written in this format can make reading a lot easier
and can make the important points more noticeable.
Create Urgency. Online
copywriting is creating urgency. Readers should be impelled to take action
after reading the copy. They should know what they will gain or lose if they
don’t order the product. The copy should say something like: “Free registration
until July? or “For limited time only , order now?.
About the author
marketing communications copywriter in one of Illinois’s leading distributor of
packaging and industrial supplies. Her rich copywriting
experience allows her to take freelance jobs from many design and advertising
firms.
Tags: benefit, bullet points, conclusion about, copywriter, copywriters, copywriting, cynicism, emotions, empathy, heart, large corporations, lengthy paragraphs, profession, prospects, span of time, storytelling, ten seconds, true stories, web page, world today
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